PROGRAM*

8.00 – 9.15   REJESTRACJA
9.15 – 9.30   POWITANIE GOŚCI
SCENA GŁÓWNA SCENA #BESTSTARTUP
9.30 – 10.00 Kilka mitów o innowacjach – Marcin Penconek, Vice President / Innovation Practice Nielsen Europe
W Europie Zachodniej 7% sprzedaży na rynkach FMCG pochodzi z nowych produktów, jednak sukces większości innowacji jest często iluzoryczny. Przełomowe innowacje zdarzają się rzadko. Czy paradygmat ?mniej, większych i bardziej odważnych innowacji? sprawdza się w praktyce? Czy potrzeby konsumentów są kluczem do sukcesu przełomowych innowacji? W naszej prezentacji przyjrzymy się kilku powszechnym mitom dotyczącym innowacji.
10.00 – 10.30 THE FUTURE 100 trends and change to watch in 2016 – best of – Shepherd Laughlin, Director of Trend Forecasting / J. Walter Thompson Worldwide
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. The Future 100 takes a snapshot of emerging trends for 2016, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
10.30 – 11.00 The Creative Brain – Morten Friis-Olivarius, PhD, CSO / CINC and Mindsettr
What actually happens in the brain when we get a good idea? Why are some people more creative than others? Is it possible to become more creative? And how can neuroscience be used in creativity training? You get the answers to all of these questions and many more when dr. Morten Friis-Olivarius explains the latest research on the neuroscience of creativity.
11.00 – 11.25 PRZERWA KAWOWA Prezentacje wybranych startupów z TOP20 programu #BESTSTARTUP:

  • Calamari
  • Wandlee
11.25 – 11.55 For a new creative process – Andre Matarazzo, Global Creative Leader & Partner / Flag. The Creative Disruption Network
The agency creative process is in need of an overhaul. Clients no longer believe that having a brief chucked over the fence to an agency and then sitting and waiting for weeks for the big reveal will produce the best creative output. And they are right.
But that requires a new creative process: one that is much more flexible, collaborative, de-centralized, crowdsourced, transparent, and fast.
Hear the story of a Brazilian creative leader who?s spent the last 18 months backpacking across 30 countries and winning over 7MM Euros in business for his network without having one single fixed person in his team.
11.55 – 12.25 The power of ‚What If? – Peter Smart, Director, UX and Strategy / Fantasy (Fi)
The aim of the talk will be to inspire. I will acknowledge first identify that we all face the realities that projects present – limited time, budget etc. These can cause us to opt for the safest solution. However, I will be focussing on the business value of asking ?what if? – inspiring the delegates to innovate and push beyond creative norms to win new business, attract and retain staff and solve problems more fully.
12.25 – 12.55 Reinventor of Normal – Dominic Wilcox, Independent Artist & Designer
The search for ideas and how to be more creative.  Dominic is on a constant creative journey to discover innovative ideas and possibilities through all sorts of techniques he uses to get his brain outside of it?s everyday, humdrum thoughts. This talk is about his work and the methods he uses to find and create ideas such as a Stained Glass Driverless Sleeper Car of the future, or Binaudios that work like binoculars for the ears. Dominic will look at how a playful approach to creativity is seriously important and why not closing down ideas too early can lead to bigger and better things.
12.55 – 14.00 PRZERWA OBIADOWA Prezentacje wybranych startupów z TOP20 programu #BESTSTARTUP:

  • MindCloud
  • Migam
  • Catvertiser
14.00 – 14.45 Prezentacje TOP5 – najlepszych startupów wybranych w programie #BESTSTARTUP

Nagroda specjalna jury konkursu: Hyper Poland

TOP5:

Cosmose / OMNIcookie
FastTony.es
Quantum Lab / Xpress Engine Retail
Specprawnik
Ulala Chef

Wręczenie nagrody głównej oraz nagrody publiczności.

14.45 – 15.15 Hacking the creative culture: How agencies can collabrate with startups (or become one!)? – Alemsah Ozturk, Chief Happiness Officer & CEO / 4129Grey

Advertising world is changing. Staying creative means understanding changing technology, culture, consumers and the behaviours that shapes the everyday content. Startups are increasingly becoming more creative in terms of understanding the consumer needs and finding solutions to them. How can the advertising agencies use this new power?

15.15- 15.40 PRZERWA KAWOWA Prezentacje wybranych startupów z TOP20 programu #BESTSTARTUP:

  • Zercado
  • JadeZabiore.pl
15.40 – 16.10 The Innovation Mindset – Mark Adams, ?Senior Vice President / VICE Media
Mark will talk about how you build a business that constantly challenges itself to keep growing and becoming more powerful by the month. In this talk, Mark will give the audience massive insights into how you build a team, and more importantly, build a mindset within your organisation, that allows for innovation, with a specific reference to marketing and how to win with the younger generation. Mark?s fascinating insights are useful for any brand or organisation that wishes to grow its market share and win the future.
16.10 – 16.40 Technology and Bolo de Bolacha! / Jack the Maker

The evolution of the internet, from a place to visit to a vehicle for communicating – internet of things. The impact of this evolution on advertising – advertising of things. Advertising of things is a term we have created to define what we do, and the presentation will be around this subject.

*Organizator zastrzega sobie prawo do zmian w programie.

Przedstawiamy Komitet Innvoation Ad 2016

Komitet

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